CommBank Digital Capability – Photography

With a keen interest in photography and educational experience in photo-media, photo-journalism and studio photography, I wanted to address an efficiency problem of searching for quality, unique stock imagery for use on Digital CommBank assets.

In establishing a photography capability and up-skilling designers in taking imagery of devices and physical cards we were able to provide 48 useable images over 8–1 hour photography sessions used on over 10 live CommBank pages.

Project roles and responsibilities

  • Partnering with brand to establish Photography guidelines, do’s and don’ts, TOV and best practices for use amongst digital teams

  • Photography sessions engaged by product teams to provide high quality assets taken and post produced in house

  • Documentation and presentation of photography capability and output